What is a Web Site?
Essentially, a Web site is a way
to present Yourself online. Your Web site is a place
on the Internet where anyone in the world can visit
whenever they want to find out more about You.
With
Your own website Your visitors can:
- Ask You questions.
- Give You feedback.
- Buy Your products.
- Share
information.
Think of the Internet as the world's biggest
trade show, and Your Web site is Your booth.
What is a Domain
Name?
Your Domain Name is Your address on the
Web. Just like people use Your phone number to call
You on the phone, Your Domain Name allows people to
access Your site on the Web. Clever, simple, or easy
to remember Domain Names are most desirable as they
can play a large part in attracting visitors to Your
site.
Most Domain Names end with ".com (commerce)" (such as
businesshostingplus.com), but other extensions such
as ".net (network)" and ".org (organization)" are also
available. In addition Domains can be used with Your
e-mail accounts allowing You to send and receive e-mail
with addresses such as "support@Yourcompany.com"
Why do I need a Web site?
- Five years ago having a Web site
was a vanity.
- Two years ago having a Web site
was trendy.
- Today having a Web site is a NECESSITY.
People are using the Web for everything
from researching schoolwork to buying dinner. It's quick
and convenient. You can do practically anything right
from the comfort of Your home!
Even people who prefer to shop off-line are researching
products on the Web. These days when people are trying
to find You, the first place they look is on the Web
- and if they don't find You, they will probably find
someone else!
What can a Web site do for
me?
Your Web site can be used for
a large number of tasks such as:
- Making public announcements
- Providing support to Your customers
- Receiving feedback from Your visitors
- Sharing/distributing files and
images
- And, of course, selling
Your products
Those might not sound impressive, but
don't forget that You'll be able to do those things
for people around the world at any time of day or night.
You have the potential to become a house-hold name 10,000
miles away.
How does a Web site work?
A Web site is simply a collection
of files that reside on a computer connected to the
Internet. When someone visits Your site, they are actually
contacting that computer, and that computer (called
a Web server) gives the visitor the files they want
to see.
It sounds very simple, but most normal computers don't
have the power or the software needed to constantly
respond to all the requests made by all the visitors
to a site. And even if they did, they'd need an extremely
fast connection to the Internet to keep up with all
the requests.
- Most people and small companies
don't have the resources to run a Web server, and
that is where Web Hosting comes in.
2. What
is Web Hosting?
What is a Web
Host?
To have a Web site on the Internet
You first need to have a Web server. Unfortunately,
owning a Web server can be very costly and requires
technical expertise that most businesses don't have.
This is where Web Hosts come in.
- Web hosting companies provide
the equipment and other technical resources that
You need without the headaches that come when You
have to do it Yourself.
Think of a Web Host as
the landlord of building. A landlord rents out storefronts
to various businesses. Each business decorates and runs
their store differently, and doesn't worry about the
maintenance of the building.
In a similar way a Web Host rents out space on a Web
server (or entire Web servers), to various businesses.
Each business builds their own Web site and never has
to worry about the maintenance of their Web server.
- In other words, the Web Host provides
the place on the Internet where Your Web site lives.
It's a lot cheaper than buying You own server, and
You don't have to hire the technical staff to take
care of it.
What kind of server should I
choose?
Shared Server:
Shared servers offer clients the ability to host their
Web site on a powerful, professionally managed server,
at a low monthly cost. Shared servers provide individual
Web sites with redundant connectivity, 99 percent uptime
and 24/7 monitoring for a fraction of the cost of a
dedicated server.
- Intended
Clients and Uses
Shared servers are an excellent solution for entry-level
hosting needs. Designed to host small scale e-commerce
sites and static Web pages, shared servers offer
first-time Webmasters a reliable Web presence
without advanced technical skills.
- Server
Response Time
The activity of other sites and the number of
other sites on the server can affect shared server
performance.
- Flexibility
and Scalability
As You are restricted to the server box space,
upgrade capacity is primarily focused on disk
size and throughput.
- Software
Shared Servers are limited to the software that
is installed by hosting provider.
- No
technical skills required to use a shared server.
Shared server hosting provides a cost-effective
way for entry-level Webmasters to maintain a reliable
Web presence without extensive technical resources.
Dedicated
Server: Dedicated servers are a single computer
fully devoted to the needs of one customer. They allow
for faster access to information and provide the customer
with greater flexibility to add advanced database and
e-commerce applications. As the customer does not share
RAM, disk space or a connection to the router, dedicated
servers provide customers with the most advanced Web
hosting solutions.
- Intended
Clients and Uses
Dedicated servers are designed for mid to advanced-level
hosting needs such as "mission critical" and high-traffic
sites. The servers can handle heavy data-driven
sites, advanced e-commerce programs, video streaming,
and multimedia programs.
- Server
Response Time
Dedicated server response time depends solely
on the volume of activity on the customer's Web
site.
- Flexibility
and Scalability
All aspects of the platform (disk space, memory,
etc.) are upgradeable since dedicated servers
are single client machines.
- Software
Unlimited ability to download software programs
to Your server.
- Advanced
technical knowledge is recommended-experienced
programming and database capabilities.
Dedicated servers provide high levels
of security, connectivity and scalability, to
support high volume and mission critical Web-based
applications.
Why should I choose
Business Hosting Plus as my Web Host?
Because we work hard for our clients.
Here are a few reasons why:
- Experience
Business Hosting Plus has experienced system
administrators to take care of Your needs. More
businesses trust their Web sites to us than another
company with a bad technical staff.
- Service
We strive to provide our customers everything
they need, ranging from exclusive products and features
that You won't find anywhere else to Customer Support
to help You 24 hours a day, 7 days a week.
- Capacity
From high-speed Cisco®-powered Tier-1 Internet
backbones to e-commerce solutions, and security
services, we have the infrastructure, resources,
and expertise to give businesses of any size a clear
competitive advantage in the emerging Net economy.
3. What
is the Procedure for building a Web presence?
Choose
a Domain Name for Your Site
The first thing You need to do when establishing a Web
presence is decide on a Domain Name.
Choosing the right Domain Name is very important, as
it directly affects how easy it is for potential visitors
to find Your site. Try for something that's easy to
recognize, easy to remember, and easy to guess. For
example, if Your business is "Joe's Widgets" then "joeswidgets.com"
would be a good Domain Name since it's logical, easy
to remember, and easy to spell. It's also a good idea
to think of alternate Domain Names in case the first
one You think of is already taken.
If You are not planning
on building Your Web site right away, You might still
want to consider registering Your Domain as soon as
possible. Thousands of Domain Names are registered every
day, and there's no guarantee that Yours will still
be around when You decide to build Your site.
Select a Web Hosting Plan That's
Right for You
Most people start by browsing through the hosting plan
descriptions on this site. We offer a plan for everyone,
but it's not always easy to decide which one is for
You. Here are some tips to help narrow down Your choices:
- If You plan on selling anything
from Your Web site, take a look at the Commerce
plan.
- The Students plan is great for
Online Students.
- Consider the Standard plan if
You're an individual just starting out.
- Consider the Advanced or Commerce
plan if the site is for a business.
When You have decided
which Web hosting plan best meets Your need, click on
the Order button.
Placing the order is easy and
Your site can be up and running the same day.
Build and Publish Your Web site
Building Your own Web site can be very gratifying, but
doesn't have to be very difficult. There are currently
a lot of software packages available - such as Microsoft
FrontPage 2000 - that make creating and publishing Your
Web site relatively quick and painless. Business Hosting
Plus supports the use of most Web site design and publishing
tools including Microsoft Frontpage Extensions.
Promote
Your Web Site
To really succeed on the Web, You need more than just
a Web site. You need "traffic" - a steady stream of
visitors coming to check out Your products, services,
information, and everything else You offer online. In
order to draw people to Your site, You need to be listed
in the Web's most popular search engines and Web directories.
Services like http://www.businesshostingplus.com/promotion.htm can
help You get traffic to Your site by listing Your site
with search engines and giving You tips for making Your
Web site more easy to find online.
Analyze the Results
The success of a Web site is generally measured by how
many visitors it gets. Your Web server automatically
logs each time someone accesses one of Your Web pages.
Looking at these logs can tell You how much traffic
Your site gets, how popular different parts of Your
site are, and when Your site is the busiest. Analyzing
Your traffic can even give You an idea of which parts
of Your site may need to be improved or expanded.
All Our Web hosting plans
come with built-in tools that You can use to help You
analyze Your traffic. Once You become a Business Hosting
Plus customer, it is easy to log into Your Personal
Control Panel and access Your current site statistics.
4.
What is E-commerce?
E-commerce is the buying and selling
of goods and services across the Internet. An e-commerce
site can be as simple as a catalog page with a phone
number, or it can range all the way to a real-time credit
card processing site where customers can purchase downloadable
goods and receive them on the spot. E-commerce merchants
can range from the small business with a few items for
sale all the way to a large online retailer such as
buy.com.
Helpful
Definitions
Ad Clicks
Number of times that a viewer clicks on an ad banner.
Address Verification
Process used by a credit card processor or other party
to verify that a customer's ordering address matches
their records.
Automated Clearing
House
An ACH transaction is an electronic fund transfer through
the Federal Reserve Bank from a checking or savings
account
Authorization
The process of checking the validity and available balance
of a customer's credit card before the transaction can
be accepted.
Bandwidth
The amount of information (Web pages, text, graphics,
video, sound, etc) that is downloaded through a connection.
Banner
An interactive ad placed on a Web page that is linked
to an external advertiser's Web site or another internal
page within the same Web site.
Certificate
Authority
A Certificate Authority (CA) is a third party which
verifies the identity of merchants and their sites.
The certificate authority issues a certificate (also
called a digital certificate or an authentication certificate)
to an applicant company, which can then put the certificate
up on its site.
Commerce Server
The server that manages and maintains all transactional
and backend data for a commerce Web site.
Cross Promotion
The promotion of a Web site through other traditional
forms of advertising such as magazines, newspapers,
radio, TV, billboards, etc.
Delayed Settlement
Processing
Once a transaction has been authorized, the merchant
must ship the hard goods before a transaction can be
settled. Delayed settlements are stored online until
the merchant selects the transactions for settlement.
Digital Certificate
A Digital Certificate issued by a Certificate Authority
certifies that a merchant and a particular Web site
are connected, just as a photo on Your driver's license
connects Your identity with Your personal details. A
Digital Certificate verifies to the shopper that the
virtual store is actually associated with a physical
address and phone number which can increase the shopper's
confidence in the authenticity of the merchant.
Distribution
Channel
The method through which a product is sold including
retailers, catalogers, Internet commerce Web sites,
etc.
Domain Name
The unique name of an Internet Web site. For example,
yahoo.com is a Domain
Name.
Download
The transfer of information from the Internet to the
browsing computer.
Drop Ship
The shipping of a product directly from the manufacturer
to the customer without requiring the retailer to carry
inventory.
Electronic Software
Distribution
Software that can be purchased and downloaded directly
from the Internet.
Hit
Each time a Web server sends a file to a browser, a
"hit" is recorded in the server file logs.
Home Page
The first page through which a viewer usually enters
a Web site.
HTML
Hyper Text Markup Language is the standardized language
which allows Web browsers to interpret Web sites.
HTTP
Hyper Text Transfer Protocol is a protocol which allows
computers to communicate with each other.
Keywords
Words that may be used by viewers searching for information.
Keywords can be purchased from search engine companies
so that an appropriate ad banner may be displayed when
a viewer searches for a particular word.
Off-Line Transaction
Processing
Capture of order and credit card information for later
authorization and transaction processing through a traditional
card swipe terminal or through a computer.
Order Confirmation
An e-mail message notifying a customer that an order
has been received and will be processed.
Order Management
System
A system that accepts orders and initiates a process
that results in the outbound shipment of a finished
good.
Real Time Credit
Card Processing
Online authorization of a credit card number in real
time informing the merchant that the card has been approved.
Settlement
Once the goods have been shipped to the customer, the
merchant can key a transaction for settlement at which
time the customer's credit card is charged for the transaction
and the proceeds are deposited into the merchant account.
SSL
Secure Socket Layer is an encryption technology on the
server that scrambles important data such as credit
card numbers and order information when it is being
stored or passed from one computer to another.
Shipping Confirmation
An e-mail message that notifies a customer that an order
has beenshipped.
URL
Uniform Resource Locator which describes the "address"
for a document on the Internet.
5.
Which Hosting Plan Fits My Needs?
Business Hosting Plus
has a plan to fit everyone. We have created our plans
with an enormous amount of resources for You. Again
You can follow these tips when choosing Your plan:
- The Starter
plan was
specifically designed for online marketing and coders.
- The Standard
plan is good for individuals
just starting out.
- The Business
plan is good for businesses/experienced
individuals.
- The Commerce
plan is great for businesses
If You
still can't decide on a plan, keep this tip in mind:
It's better to over-estimate the popularity of Your
site than to under-estimate it.
Choose the higher capacity plan
to ensure that You're not swamped by Your visitors!